Is Your Sales Strategy Aligned with Your Business Objectives? Here’s How to Tell—and Fix It
In today’s fast-paced business landscape, sales teams are under immense pressure to deliver results. However, many organisations fall into the trap of pushing sales targets without ensuring that their sales strategy aligns with broader business objectives. The result? A disconnected, inefficient sales function that struggles to drive sustainable growth.
Sales Readiness for 2025 – Key Insights & Next Steps
As 2024 wrapped up, we conducted our annual Sales Future Readiness Assessment, drawing on key sales effectiveness insights for 2025 from leading research firms such as RAIN, Gartner, Bain, and others. Benchmarking teams against industry best practices and emerging trends, we evaluated over 10 key focus areas across strategy, customer engagement, talent development, and sales enablement—revealing clear patterns and opportunities for growth.
The Hidden Key to Predictable Growth in 2025 - Empowering Sales Managers
In today’s fast-paced sales environment, success is often measured by the performance of individual sellers or the sophistication of sales technologies. But what if the real key to predictable, scalable growth lies elsewhere—specifically, in the hands of your sales managers?
Unlocking Sales Success: The Power of Storytelling in Modern Business
In today's competitive sales landscape, the ability to tell compelling stories has emerged as a pivotal skill for sales professionals. Business storytelling transcends traditional sales pitches by weaving narratives that resonate emotionally with clients, thereby fostering deeper connections and driving sales success.
Building a World-Class Sales Culture: Strategies and Insights
How do you build a Sales Culture that rocks?!
We all know the business world is more unpredictable than ever. Companies that were once giants are disappearing, and it's not just a trend—it's the new normal. Since 2000, over half of the Fortune 500 companies have either gone bust, been bought out, or vanished. And by 2027, about half of the S&P 500 firms will have been replaced.
Is adaptive sales coverage the key to market dynamics?
The shock of COVID-19 crisis is well over. Most organisations have seamlessly moved into a new normal, at least for the time being. There is an acceptance that market dynamics and customer buying patterns are highly volatile. Economic instability and recessionary forces are impacting all. Cost cutting while essential, is a short-term survival initiative. Revenue generation has to move the forefront of change.
I am in Sales, but I’m not on LinkedIn! Should I be worried about Networking?
In the competitive world of sales, networking is not just an ancillary activity; it is a fundamental aspect of success. The power of networking lies in its ability to create meaningful connections, foster professional growth, and open doors to new opportunities – as well as obtain introductions to target prospects.
Why it's crucial to have documented sales & sales leader competencies & capabilities
There are many reasons why a business should have clearly defined and documented competencies & capabilities for sales individuals, sales leaders and customer facing individuals.
They are in fact crucial for global, geographically dispersed sales teams and can serve as a foundation for building a high-performing sales team, driving growth, and achieving business objectives.
Not winning enough NEW business?
Sales is the lifeblood of any business, and winning new deals is crucial to achieving growth and profitability. However, if you're facing the challenge of not winning enough new deals, it can be frustrating and demotivating.
The good news is that there are steps you can take to address this challenge and improve your sales results.
Remote Selling - The new normal
Face to face selling in a B2B world has been the cornerstone of opportunity development for revenue retention and growth. Sure, online and telesales have steadily increased as a sales channel but pandemic and recessionary influences have accelerated a paradigm shift to the point where the new normal is bringing the decline of face to face customer interactions and the rise of remote selling. According to recent research from McKinsey two-thirds of buyers prefer remote interactions with suppliers.
Almost two years on and counting.....
We are still living through extraordinarily challenging times and it does not look like changing anytime soon. Some would say, dare we say it, “this is the new normal”.
Everyone is affected, whether it be medically, emotionally, financially or all of these. For many, there are more questions than answers leaving most wondering what to do to keep their business healthy and customers loyal.
A Birds’ Eye View Makes Sense For Buyers
Photography has always been a hobby and when opportunity arises, I usually grab my trusty Nikon and head out looking for that elusive shot. However, my whole perspective and passion changed on my last birthday – enter drone photography!
All of a sudden, views that were previously hidden from me, become possible. Things that I could never have seen using my hand-held Nikon were revealed in the drone view screen.
5 Signs Your Business Needs a Sales Enablement Solution
In today’s competitive business environment and volatile market conditions, sales organisations are under mounting pressure to attain revenue goals and sustain growth. Yet their average quota attainment rate is only 54% (1), and I would surmise the percentage has slipped even further in the aftermath of COVID-19.
Sales is Not Working – Don’t Guess – Know Why!
It has almost become cliché, “The world has changed…” Yes, we all know that, but for the revenue generating part of your business this is even more acute.
If sales effectiveness measures the output per salesperson, ask 100 people why sales is ineffective and you get 100 different answers, even within one’s own organisation. If one was to search Google, the responses are as wide as they are varied:
Ineffective content marketing
Failure in incorporating sufficient social media marketing (or social media ads) into your sales strategy
Lack of sales activity
Not knowing target audience well enough
Wrong people
You didn’t catch their attention
Insufficient interest in your offer
Inadequate sales process