Aligning sales and business strategy to ensure clarity, cohesion, and momentum. We optimise sales coverage, role design, team size, and territory structure to drive strategic success.
Map critical touch-points and accountabilities between “Concept to Market”, "Lead to Contract" and “Fulfilment to Cash”
Driving prioritised transformation with structured, actionable roadmaps. We establish clear timelines and systematic processes to identify, address, and resolve organisational gaps for lasting change.

Account Planning - Key Account Management - New Customer Acquisition. Creation of talking points, stories and insights that highlight your company’s differentiator
Territory, Customer & Partner Segmentation including creating effective Channel Programs to ensure joint market success
Creation and embedding of Account, Portfolio, Channel and Territory Plans for focused growth. Ensuring these are consistently updated, current and executed upon.

Competency design and development from on-boarding to succession, based on the skills, behaviors and mindsets of high-performing sellers. Creation of recruiting and performance management processes that are governed by agreed Sales Competencies and expected results
Development and delivery of sales and sales leadership training curricula and tools. Our training programmes upskill sellers on critical sales skills in addition to product/ technical knowledge. Training is incorporated into sellers’ workflows to maximise experiential learning opportunities as well as full adoption. Creation of formal certification programs to ensure seller proficiency in required competencies. We coach the coaches (i.e. sales leaders).
Embedding peak performance behaviours enabling growth and customer experience and loyalty.
Creation of the right reward architecture and clear incentives that drive desired behaviours and success.

Aligning the enablement vision to optimise structure, role and workflows for success. Ensuring your sales operations team is a value-added function that is responsible for leading initiatives and driving innovations that create sales success and strategic advantage for the sales organisation..
Align sales technology enablers to drive increased productivity, Sales Effectiveness and reduce seller burden. Ensuring that the tools are embedded in workflows and organised around the customer buying journey. We help drive CRM adoption & data quality, and increasing your ROI, which includes enabling a business-level view of the customer, execution of business processes, and reporting that supports seller guidance, pipeline health and forecasting.
Developing and embedding measures to drive Sales Velocity and increased Sales Effectiveness with disciplined sales leadership, coaching and proactive pipeline management.
Enable tools, processes and create metrics and dashboards that capture capture essential customer and account data to drive activity management, pipeline, insight- driven decisions, as well as time and priority. Define your sales process(es) aligned to the customer buying journey(s).