Sales Readiness for 2025 – Key Insights & Next Steps

As 2024 wrapped up, we conducted our annual Sales Future Readiness Assessment, drawing on key sales effectiveness insights for 2025 from leading research firms such as RAIN, Gartner, Bain, and others. Benchmarking teams against industry best practices and emerging trends, we evaluated over 10 key focus areas across strategy, customer engagement, talent development, and sales enablement—revealing clear patterns and opportunities for growth.

Here’s what we found:

• 79% of top-performing teams refresh their sales playbooks at least quarterly, yet many struggle to integrate AI and automation effectively.

• Customer engagement gaps are common – while feedback loops exist, only 38% of teams use structured VIP engagement strategies.

• Talent readiness is a bottleneck – over 50% of organisations lack structured leadership and succession planning.

• Sales productivity is being held back – administrative overload remains a challenge, with some teams spending up to 40% of their time on non-revenue tasks.

What’s Next?

High-growth teams are shifting their focus to:

✅ AI-driven deal prioritisation and forecasting

✅ Customer intelligence platforms for deeper engagement

✅ Sales automation tools to reduce admin time and maximise selling

✅ Structured mentorship & competency frameworks for talent growth

 The question is: where does your sales team stand?

We’d love to share a brief benchmarking discussion based on our findings and explore how we can help you increase sales efficiency, customer engagement, and revenue impact in 2025.