How to Ask Better Questions in Sales

How to Ask Better Questions in Sales

In the realm of sales, success hinges not merely on the products or services one offers but significantly on the strategy employed to engage and understand potential clients.

One pivotal aspect of this strategy is the Art of Questioning.

Strategic questioning can transform a mundane sales conversation into a powerful dialogue that uncovers needs, builds trust, and ultimately closes deals. This blog delves into the essence of effective questioning strategies, drawing insights from 30+ years of experience as a sales leader, and a plethora of real-world examples.

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Unlocking Revenue Growth: Developing talent paves the fast track to success!
People Potential Greg Nunes People Potential Greg Nunes

Unlocking Revenue Growth: Developing talent paves the fast track to success!

In every company, revenue growth strategies typically rely on increasing sales headcount, shortening ramp times, and boosting productivity per quota-bearing headcount. However, the success of these initiatives hinges on prioritising talent assessments and development planning to achieve sustainable revenue growth. Neglecting initiatives to enhance seller productivity can hinder organisations from realising their growth projections.

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Turn Rejection into Connection: Expert Tips for Handling Cold Call Objections
Customer Connection, People Potential Greg Nunes Customer Connection, People Potential Greg Nunes

Turn Rejection into Connection: Expert Tips for Handling Cold Call Objections

Cold calling can feel like navigating a maze in the dark. You dial a number, introduce yourself, and—bam!—you hit a wall. The person on the other end isn’t interested or says they’re busy. It’s easy to get disheartened, but with a structured approach, you can turn these cold calls into warm conversations.

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Unlocking the Power of Open-Ended Questions
People Potential Greg Nunes People Potential Greg Nunes

Unlocking the Power of Open-Ended Questions

Too many times we see sales people solely ask closed-ended questions.  Questions that provide the prospect or customer an easy-way out by simply answering “yes” or ”no”.

Instead, one of the most powerful tools in a salesperson's arsenal is the open-ended question. When meeting with prospects or customers, using open-ended questions can make a significant difference in the outcome of the conversation and, ultimately, the success of the sale.

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Why it's crucial to have documented sales & sales leader competencies & capabilities
People Potential, Strategy and Adoption Greg Nunes People Potential, Strategy and Adoption Greg Nunes

Why it's crucial to have documented sales & sales leader competencies & capabilities

There are many reasons why a business should have clearly defined and documented competencies & capabilities for sales individuals, sales leaders and customer facing individuals.

They are in fact crucial for global, geographically dispersed sales teams and can serve as a foundation for building a high-performing sales team, driving growth, and achieving business objectives.

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Get rid of the left-hand side of your bell-curve
Strategy and Adoption, People Potential Greg Nunes Strategy and Adoption, People Potential Greg Nunes

Get rid of the left-hand side of your bell-curve

As a seasoned sales leader with over 30 years of experience, I have learned that being a great sales leader is more than just about driving sales numbers. It's about leading a team of individuals to achieve their full potential and deliver exceptional results.

Get rid of the ‘left-hand side of your bell curve’, which can be up to 10% of your entire team

Non-performing individuals typically take up all your time (‘cause you think you should coach them...), suck all the oxygen and energy out of the team, and they can be(come) cancerous.

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Remote Selling - The new normal
Strategy and Adoption, People Potential Greg Nunes Strategy and Adoption, People Potential Greg Nunes

Remote Selling - The new normal

Face to face selling in a B2B world has been the cornerstone of opportunity development for revenue retention and growth. Sure, online and telesales have steadily increased as a sales channel but pandemic and recessionary influences have accelerated a paradigm shift to the point where the new normal is bringing the decline of face to face customer interactions and the rise of remote selling. According to recent research from McKinsey two-thirds of buyers prefer remote interactions with suppliers.

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The Story of the “Shiny Lights”​
Sales Enablement Greg Nunes Sales Enablement Greg Nunes

The Story of the “Shiny Lights”​

Having now helped numerous businesses get a much better return on their substantial investments in CRM systems, we thought it worthwhile to share a story with you.

This is a story about how certain people in organisations want to keep seeing shiny and flickering lights in their on-premise server rooms.

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