5 Signs Your Business Needs a Sales Enablement Solution
In today’s competitive business environment and volatile market conditions, sales organisations are under mounting pressure to attain revenue goals and sustain growth. Yet their average quota attainment rate is only 54% (1), and I would surmise the percentage has slipped even further in the aftermath of COVID-19.
Sales is Not Working – Don’t Guess – Know Why!
It has almost become cliché, “The world has changed…” Yes, we all know that, but for the revenue generating part of your business this is even more acute.
If sales effectiveness measures the output per salesperson, ask 100 people why sales is ineffective and you get 100 different answers, even within one’s own organisation. If one was to search Google, the responses are as wide as they are varied:
Ineffective content marketing
Failure in incorporating sufficient social media marketing (or social media ads) into your sales strategy
Lack of sales activity
Not knowing target audience well enough
Wrong people
You didn’t catch their attention
Insufficient interest in your offer
Inadequate sales process
The War on Talent: Finding and Hiring A-Players in Sales
One of the key challenges most if not all of our customers have put to us, is:
“Can you help us find good sales people and sales managers, as we simply cannot find them?”
Regardless of whether this is for New Zealand, Australia, or, say, US-based roles, the hunt for talent is only getting harder.