Managing Longer Sales Cycles in Tougher Times
These days, sales are taking longer than usual. With inflation, higher interest rates, and shrinking budgets, buyers are more careful, focusing only on must-haves. Sales professionals are noticing the effects — more delays, more objections, and fewer big-ticket purchases. The challenge isn’t just the extra time it takes to close a deal but also the fact that deal sizes are shrinking as companies cut spending wherever they can.
The Story of the “Shiny Lights”
Having now helped numerous businesses get a much better return on their substantial investments in CRM systems, we thought it worthwhile to share a story with you.
This is a story about how certain people in organisations want to keep seeing shiny and flickering lights in their on-premise server rooms.