
Unlocking the Full Potential of Your CRM: Why Underutilisation is Holding Back Your Sales Success
A Customer Relationship Management (CRM) system is one of the most powerful tools in a sales team’s arsenal. When implemented and used effectively, it enhances visibility, streamlines processes, and drives more informed decision-making. However, many organisations fail to leverage CRM to its full potential, leading to inefficiencies, missed opportunities, and ultimately, lost revenue.

Unlocking Sales Success: The Power of Storytelling in Modern Business
In today's competitive sales landscape, the ability to tell compelling stories has emerged as a pivotal skill for sales professionals. Business storytelling transcends traditional sales pitches by weaving narratives that resonate emotionally with clients, thereby fostering deeper connections and driving sales success.

Unlocking the Power of Open-Ended Questions
Too many times we see sales people solely ask closed-ended questions. Questions that provide the prospect or customer an easy-way out by simply answering “yes” or ”no”.
Instead, one of the most powerful tools in a salesperson's arsenal is the open-ended question. When meeting with prospects or customers, using open-ended questions can make a significant difference in the outcome of the conversation and, ultimately, the success of the sale.